News
Zecco Hires Gyro International to Spearhead Branding Efforts
08 September – Zecco Trading, an innovative online brokerage firm offering customers free stock trading, low-cost options trading*, and access to the unique online financial community ZeccoShare, has hired leading brand communications agency Gyro International to spearhead the development of their corporate brand strategy. Gyro International's San Francisco office will be Zecco's lead creative agency of record for the development of all of Zecco's U.S. integrated communications.
"Gyro International will help us enhance and refine our efforts to demonstrate how we empower the individual investor," said Craig Prickett, Zecco's vice president of marketing. "Gyro is a top-tier branding firm that has had great success working with emerging leaders in a variety of industries, and we're confident they'll help us accomplish our goals and build our brand among all our constituencies."
Zecco has made its name by providing investors with commission-free stock trading*, informational tools and high quality equity and options research. Gyro will help the company communicate this message to the public effectively and precisely.
"Zecco is revolutionizing the online brokerage industry, and we couldn't be more excited to be working with them," said Milan Martin, executive vice president at Gyro. "Sooner or later, every industry is turned on its head by a new force with simply a better way of doing it. Zecco is that force. We're going to help connect the Zecco brand to the soul of the independent investor with a truly integrated, innovative approach."