Richard Perry
As Chief Operating Officer of Europe’s leading integrated communications agency Gyro International, Richard Perry focuses on the company’s two most important assets - its people and its clients. He works across all of Gyro’s operations in order to ensure that the agency has both the right talent expertise and knowledge pool to deliver on Gyro’s brand promise of solving its client business challenges with truly brilliant ideas.
Richard joined Gyro in 1995, having previously worked in advertising at Haymarket Publishing. After running a variety of Gyro’s international businesses over the past eight years, Richard understands how to maximise client delivery through the right shape of agency model. His passion is working closely with Gyro’s clients and helping them to deliver great strategic and creative work that drives and delivers genuine ROMI.
Richard’s client expertise spans Europe, the Middle East, North America and Asia Pacific, and he has worked with businesses across the B2B and B2C marketplaces including T-Mobile, Orange, Virgin Atlantic, Oracle, Sun, HP, Cap Gemini, Nokia, Avaya, NXP, AMEX and Hugo Boss.
Richard lives in Weybridge with his wife and two daughters. His first book, ’Viral Marketing in a Week’, was published in 2001 and he is often invited to deliver guest lectures on advertising and marketing. He also acts as a marketing industry adviser through his position as a Director at the Marketing Communication Consultants Association (MCCA).
Richard is also dreadful at golf, hates football and runs the occasional 10k very slowly.